Web Pages: Design

WEB PAGES: DESIGN TO DISTRIBUTION

The chart below compares the elements of publishing a brochure/newsletter to publishing a web page. As you can see, the 5 elements are the same, no matter whether the publication is "hard copy" or online: content, design, production, maintenance & distribution.

A publishing company has staff for each element. Small businesses and agencies often have one or two persons responsible for all 5 elements.

Each element can be divided into different tasks, as below, each requiring staff with different degrees of expertise, technical ability, knowledge etc.

TASK BROCHURE/NEWSLETTER WEB PAGE

CONTENT Find Materials
Write Articles
Type, spell check
Find Materials
Write Articles
Type, check URLs

DESIGN Design (choose fonts, graphics, format) Design (choose fonts, graphics, format)

PRODUCTION Layout (cut & paste, format, Word Perfect, MS Pub)
Take to printer or copy
Layout ( Hand Code, HTML)
Upload to web site

MAINTENANCE Update (check info)

Correct (knowledge of formatting)
Update (check info)
Update (check URLs)

Correct (knowledge of HTML)

DISTRIBUTION

Develop Distribution Plan

Create distribution network (mail list, distribution sites)

Distribute (mail or hand deliver)
Develop Distribution Plan
Create distribution network (promotion by networking, exchanging links, and search engines)
Distribute(email, promotion programs etc)

TASK	BROCHURE/NEWSLETTER	WEB PAGE
CONTENT	Find Materials Write Articles Type, spell check	Find Materials Write Articles Type, check URLs
DESIGN	Design (choose fonts, graphics, format)	Design (choose fonts, graphics, format)
PRODUCTION	Layout (cut & paste, format, Word Perfect, MS Pub) Take to printer or copy	Layout ( Hand Code, HTML) Upload to web site
MAINTENANCE	Update (check info) Correct (knowledge of formatting)	Update (check info) Update (check URLs) Correct (knowledge of HTML)
DISTRIBUTION	Develop Distribution Plan Create distribution network (mail list, distribution sites) Distribute (mail or hand deliver)	Develop Distribution Plan Create distribution network (promotion by networking, exchanging links, and search engines) Distribute(email, promotion programs etc)

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